The owners of ‘Burger with the Lot’ approached us to re-brand their establishment. They had been operating at Casey Market Town since the shopping centre opened in 2015, however many people in the local area were unaware that they offered more than just burgers.

They wanted a fun brand, packed with personality that would showcase that they also served woodfire pizza and roast chicken. They also needed a brand that would appeal to the many customers that they already catered to.  


We developed the “STUFFED.” brand which was not only very playful but provided lots of promotional opportunities for a hospitality venue.

Our strategy involved incorporating the brand across every touchpoint of the business from in-store to packaging and online.  


Our client loves their new brand and we are fortunate to be continuing to work with them to find new ways to tell their brand story.