- Social Media
Glucojel Jelly Beans
Glucose Jelly Beans are an Australian jelly bean company. Their products are exclusively sold in pharmacies. They wanted to increase brand awareness and consumer loyalty Australia wide using Facebook.
We conducted a competitor analysis and strategy workshop in order to put together a strategy that would achieve the client’s goals.
We determined that the audience we needed to engage with females aged 25 – 55 years old. From there, we planned the right content themes and styles to attract them and keep them interactive with the brand.
We then took on the monthly responsibility of creating content, managing their community and developing new ways to drive followers and engagement.
Our strategy was resoundingly successful in creating a Facebook community that is not only regularly engaged but staunch champions and defenders of the Glucojel brand.
Since we took over the management of the page, the following has grown from approx 1,800 likes to 14,000.