THE CHALLENGE

Epilepsy ACT felt that they needed a new creative direction for their annual Walk for Epilepsy. They felt the existing campaign creative needed to be updated to be more modern and eye-catching.​

THE SOLUTION

We developed a new campaign creative that was a better reflection of the Epilepsy ACT brand and the Walk.

We did this by turning the Purple Ribbon (which is the national symbol for Epilepsy) into a walking pair of legs. We used strong, bright, solid colours to make the campaign stand out.​

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THE RESULTS

Epilepsy ACT was thrilled with the new look of its campaign. They receive glowing feedback from their stakeholders and attendees.