THE CHALLENGE

Epilepsy ACT felt that they needed a new creative direction for their annual Walk for Epilepsy. They felt the existing campaign creative needed to be updated to be more modern and eye-catching.

THE SOLUTION

We developed a new campaign creative that was a better reflection of the Epilepsy ACT brand and the Walk.

We did this by turning the Purple Ribbon (which is the national symbol for Epilepsy) into a walking pair of legs. We used strong, bright, solid colours to make the campaign stand out.

THE RESULTS

Epilepsy ACT was thrilled with the new look of its campaign. They receive glowing feedback from their stakeholders and attendees.