Hands Across Canberra (HAC) approached us to help them make their annual report more engaging. The report was traditionally very text-heavy, full of graphs and data. They were looking for a solution to make the report easier to read and more visually appealing.
They wanted to bring people into the report, however, they didn’t have many images of their community work, nor want to use stock images.
We developed a theme for the report that would bring their story to life and playfully present the data from the year.
The Canberra Day Appeal raised $640,000 during the campaign. The analytical data showed that 89% of people who visited the landing page, or engaged with the social assets, made an immediate donation. We also manage to achieve 30+ pieces of media coverage.
Feedback from the stakeholders was overwhelmingly positive, with many of those involved already signed up for 2022.